Food for Thought: Hiring Goes Social

December 28th, 2010 | Food for Thought, Hiring Resources | No Comments »

Nearly half of all Americans belong to a social networking site,  and numbers of people looking to the Internet – including social media – during their job search is estimated at over 50 million. Such numbers are pretty motivating to employers who are looking to take their companies online in a big way. But to those who haven’t yet, the world of social media can be a scary place, and using it as a tool in the hiring process can be even more intimidating. Here are a few thoughts to make it less intimidating.

Become familiar with each network before taking the plunge, and develop a strategy for how your company will use each one. Social media networks are great places to really start developing your company’s employer brand. Profiles and biographies can be customized to your company and desired image, so learn what works for each network.

Additionally, social media sites provide resourceful platforms for conversations and dialogues with a wealth of people. The more you get involved in each network and the more you establish your employer brand, the more people you’ll connect with who could be perfect candidates or who could provide helpful referrals.

Finally, social media is a great way to get to know your candidates and find out if they’d be a good fit for your company. Do be careful about conducting unofficial reference checks through these networks, as this could lead to risks such as discrimination accusations. Other than that, however, social media is a great, free hiring resource, so start using it today!