Android: The Hottest Technology of 2011

February 25th, 2011 | Industry News | 2 Comments »


Many people within the IT industry almost unanimously agree that mobile technology will reach unprecedented levels of development this year. Of these people, many are particularly focused on Android, believing it to be the hottest technology of 2011.

“Android has democratized smart phones in much the way Windows democratized PCs in the 90’s. It’s already outselling iPhones by a wide margin and that will continue to increase,” comments Matthew Maroon, founder and CEO of Blue Frog Gaming Inc.

Part of the reason Android is growing so significantly is the technology it has led to and is connected to.

Tim Masterson, Director of Engineering at Total Integrated Mobile, believes “this year will see a big growth in interest around the Android operating system and the SDK (Software Development Kit)…Technologies that unify mobile programming like Ansca Corona, [which] make it possible for code base to support both iOS and Android, will also grow in popularity this year.”

Chris Longley of Kent Web Design also agrees that technology used as an extension of mobile technology will be hot this year, particularly Near Field Communication (NFC). NFC is similar to Bluetooth, as a short range communication technology integrated into mobile devices. Longley believes the benefits of NFC are significant, including “mobile electronic ticketing services, mobile eCommerce, and identity confirmation purposes.” Longley also expects that “companies will eventually incorporate NFC into entrance security systems.”

Mark Bundschu of enLocal believes that Android “is going to take over the world over the next two years.” He explains that Android’s “opportunities are endless,” providing examples such as car manufacturers integrating Android with GPS systems in order to track the car in the event it is stolen.

Bundschu also agrees with the now-popular notion that “everything in the home could be controlled from your mobile phone.” Additionally, Bundschu even goes so far as to say that Android-related devices “could be sewn into children’s clothes to identify where they are.”

The level to which Android and other mobile technologies will develop certainly seems limitless.

Matthew Maroon says the only problem for Android is that “it’s struggled so far with independent monetization…Despite having more users than iOS, [the Android market] has only a tiny fraction of the revenues.” But he believes this will soon change. “They have a lot of low-hanging fruit and I think this year they’ll pick much of it.”

Clearly there’s a lot of buzz surrounding Android and mobile technology in general. It will be interesting to see what develops from these technologies over the course of 2011.

What’s your take on it? Do you agree that Android will be the hottest technology of 2011?

Clare Saumell – Marketing Director at Ashley Ellis

2 Responses to “Android: The Hottest Technology of 2011”

  1. Clare Saumell says:

    Actually, a great article just came out from ReadWriteWeb about NFC (near field communication) in 2011. Check it out: http://rww.to/gxweAG

  2. Matthew C. Kriner says:

    The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.

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