How to Get Companies Looking for You!

September 5th, 2013 | Articles, Job Search | No Comments »


It’s every job seeker’s dream to be able to kick back and watch as companies desperately fight to entice you onto their all-star teams. Most of us can’t rely on unsolicited job offers alone (and you shouldn’t if you are actively seeking a job) but there are certain techniques you can employ to generate buzz that encourages hiring managers to make the first move.

Active Social Networking

Regularly posting to social networking sites can drastically increase the radius of your influence on the web. A recent LinkedIn study found that if a LinkedIn member shares content at least once a week, that person is 10 times more likely than his or her inactive peers to receive direct contact from companies or recruiters with new job opportunities.

It doesn’t even have to be your own original content for you to start attracting the right people. As long as what you share – articles, videos, or images – is aligned with your own personal brand, you will be making positive strides to lift your voice above the web’s pervasive white noise. While you’re at it, make sure your profile follows these tips to be more conducive to searches; that way, you don’t remain another one of the job market’s best kept secrets.

If you want to demonstrate your expertise to a wide audience in more than just 140 tiny little characters, you have a couple different options: blogging and source contribution.


For those with the skills and aspirations to write, blogging can be a great way to introduce potential employers to your work. Building a web following from scratch can be difficult, so if you don’t have the time or dedication to post regularly on your own blog, you can opt for the guest blogging route.

Websites are often starving for new content and new perspectives. Find out the website’s submission guidelines, write an article that fits your focus and theirs, and you have yourself a great personal marketing tool. In one action, you demonstrate that you are not only a subject matter expert but a great communicator too.

Acting as a Source

Let’s say writing isn’t your forte. You can still build your own PR by contributing to the writing of others. Journalists and bloggers are always looking for insightful sources that can add credibility to their work. You may wonder where to start if you aren’t already being contacted. One answer comes through HARO (Help A Reporter Out) publicity.

HARO is a website that allows journalists and bloggers to pose questions about any topic to the informed professionals who can provide them with answers. If you want to share your knowledge and boost your recognition, you simply need to find your subject matter specialty and then contact the reporter. If you’re the right fit, you can help attract the attention of both your contemporaries and hiring managers by simply discussing your area of expertise.

IT Projects

Want to contribute to projects that can proactively champion your abilities? Get involved with a hackathon or open source project. Many hackathons are sponsored by prominent tech companies, so you have a chance to work on a fun project that can catch the eye of talent scouts. Additionally, if your project ends up being used in a real world application, you will essentially have something to herald your skills in a digital form. Open source projects bring you into contact with other professionals who can pass along your information to their employers and other contacts. Plus, if never hurts to further hone your skills even if you don’t see immediate results.

When All Else Fails…

Go big. If you’re a bold person with money to spend and a flair for the grandiose, you might be better served with the creative type of self-advertising that people can’t help but be drawn into completely. Buy billboard space. Do something crazy that will bring people to you. Sometimes you just need to step outside the box to get an incredible new job.

by James Walsh

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