Get Noticed on LinkedIn with These Simple Profile TipsJanuary 27th, 2014 | Articles, Job Search | No Comments »
LinkedIn can be an intimidating website. But depending on how good your profile is, it can be a powerful tool to help you connect with people from any industry in the world. Getting your profile just right may take time, but it’s well worth it. Whether you are looking to get started or want to boost the effectiveness of your LinkedIn presence, these tips can help you.
Choosing the right photo
It may seem like a no-brainer, but a quick scan of a few profiles will show you that people seem to forget that LinkedIn is a professional network, not a casual social media site. Anything that would fly as a Facebook profile photo is not likely going to represent you well on LinkedIn. Choose a picture that show how open and professional you are.
Update your resume and info
LinkedIn is essentially an extension of your resume, so your work experience and accomplishments are naturally the most important part of your profile. You can start by adding a summary of your accomplishments at the top of your page written in the first person. This section is the equivalent of a cover letter that is tailored towards an entire industry. Make it a point to highlight your most influential feats and skills that will catch the scanning eyes of a recruiter.
The rest of the space on your LinkedIn page is pretty much reserved for your resume. If you are looking for some resume writing tips, check out these handy guides:
Lastly, make sure that you update your contact information (email, etc.) Your profile is useless without leaving recruiters a way to contact you.
Optimize with keywords
Recruiters who look to LinkedIn for candidates do not have the time to sift through thousands of profiles. Instead, they rely on a keyword driven search bar to seek out possible candidates for a particular job. Everything on your LinkedIn profile – from your job title to your summary and resume – should be filled with keywords that are relevant to your target job.
Don’t overdo it
LinkedIn likes to make a lot of suggestions as to what you can put into your profile. Keep in mind that these are only recommendations, not requirements, and a lot of them can be left off your profile altogether. LinkedIn is great because you can customize your profile to your liking, but adding every bit of information (down to the courses you took in college and the clubs you were involved with in high school) can add a lot of unnecessary fluff to your profile.
If you are short on – or void of – work experience then these will make great additions to your profile, but just like an effective resume, your best accomplishments should take center stage.
Connect with the right people
Just as adding too much information to your profile can become a burden, overdoing your connections tends to have the same effect. In fact, LinkedIn limits the amount of invitations you can send out per day. Save these spots for connections that are relevant to your particular industry. The point is to build a network, not friend as many people as you can.
Having a LinkedIn profile is just like owning your own personal website. If you do not update your content regularly, no one is going to take an interest in you. Find meaningful people, groups, and companies to connect with and share content with them. The more you interact with people, the more success you will find in your job search.
Our recruiters are extremely active on LinkedIn and connect with businesses all across the country. Connect with them to open up your network.
By Kevin Withers